Retail · 02
Shelf Compliance & Price Intelligence
Continuous monitoring of shelf execution and price compliance across thousands of third-party POS. Photo-verified, AI-scored, audit-ready.
Read productIndustries · FMCG & Brands
You don't own the stores. You still own the execution.
AI-powered platforms for FMCG brands, multi-country distributors, and tobacco operators — shelf execution at third-party POS, price compliance, field-rep accountability, and frontline coaching across thousands of outlets you don't own.
The FMCG challenge
Execution is decided in stores you don't run.
FMCG and brand portfolios operate through retailers, distributors, and partner networks. Share-of-shelf, price compliance, and the frontline recommendation all happen one or two arms away from the brand — which is exactly where execution slips.
Share-of-shelf invisible
Planogram compliance and SKU placement still travel via field photos, spreadsheets, and quarterly retail audits.
Price compliance leaks margin
RRP discipline varies by region, channel, and partner. Silent price overrides and missed promo windows eat margin daily.
Field-rep activity unverifiable
Brand reps work alone, often on commission. Without verification, route plans, KPIs, and reports drift from reality.
Frontline recommendation matters
For categories like tobacco, premium spirits and pharmacy, the staff recommendation moves volume. It also needs to be measurable.
Regulatory and brand stewardship
Restricted-category brands carry compliance scrutiny — every claim, price, and interaction needs an audit trail.
Reporting that arrives late
Quarterly retail audits feed analytics that are already old. Brand managers need a faster operating loop, not a slower one.
Most-deployed platforms in FMCG
The full FMCG operating layer.
Retail · 03
Pricing Automation Platform
Centralized pricing policy and automated channel sync. RRP discipline and promo execution managed from one engine, not many spreadsheets.
Read productRetail · 05
Field Intelligence Platform
Geo-located task management, photo verification, and live activity for brand-rep teams. Replace messenger sprawl with one accountable stream.
Read productRetail · 01 · cx.numuhq.com
NUMU Frontline AI Mystery Shopping
Voice and video analytics for in-store service quality and the frontline recommendation — running today at Philip Morris International.
Open cx.numuhq.comSub-segments served
FMCG categories in production.
Featured FMCG case
Philip Morris International · continuous frontline coaching.
Philip Morris International · NUMU Frontline AI · cx.numuhq.com
The frontline recommendation, made measurable across 3,000+ employees.
For categories like tobacco where the staff recommendation drives volume, Philip Morris International replaced fragmented mystery-shopper programs with NUMU's voice and video analytics. Every interaction is scored against the brand's service standard; every employee gets evidence-based coaching; the engagement program rewards "Wow Contacts" — without surveillance.
- Unified Quality of Service Score across thousands of frontline staff.
- Coaching from real interactions, not abstract checklists.
- Threshold-based incentives tied to evidence — not opinion.
Working with NUMU on FMCG
Move brand execution from quarterly audits to a live operating layer.
A scoping session with our retail team to map your brand-execution and field-rep operation against the NUMU stack — with reference walk-throughs from comparable FMCG and tobacco deployments under NDA.