NUMU Group is the operating brand of LLC «NO NAME SOFTWARE FZCO». Headquartered in Dubai, we design, build, and operate AI-powered platforms for retail, smart cities, and consumer productivity — used in production by enterprises and public-sector organizations in 50+ countries.
We are entrepreneurs, technologists, designers, and operators building AI-powered solutions that help businesses grow, operate smarter, and deliver remarkable customer experiences.
Our work sits where strategy meets execution. We ship platforms that run unattended in production — across 100K+ points of sale, 50+ countries, and 3 000+ frontline employees — and we stay accountable for the outcomes.
NUMU Group didn't start as a brand — it started as an engineering team that kept solving the same operational problems across industries. Over eleven years, the patterns turned into products, the products into platforms, and the platforms into the operating layer for modern operations.
Established at Dubai Silicon Oasis as a custom software engineering practice for enterprises across MENA. Early projects focused on operational systems for retail, banking, and government.
The team moved from custom-only delivery into productized retail platforms — starting with field operations and voice analytics for in-store performance.
The retail stack expanded into shelf compliance, price intelligence, and wallet engagement. Network deployments crossed tens of thousands of points of sale.
The engineering practice extended into public-sector and infrastructure systems: administrative enforcement, weigh-in-motion, intelligent transport, and parking.
NUMU Frontline AI Mystery Shopping became the largest deployment of the group, replacing manual mystery-shopper programs with continuous AI-powered coaching. Launched at cx.numuhq.com.
The operating brand consolidates sixteen platforms and the engineering practice under one identity, structured across retail, smart cities, and consumer productivity.
The team is built of consultants, solution architects, analysts, engineers, and developers — one hundred plus specialists who ship to production and stand behind it. Below: the leadership group.
NUMU Group is backed by a group of international investors with a VC and angels from Japan, USA, UK, Germany, Taiwan, Australia, and Belgium. The cap table mixes institutional capital with operators who run businesses that are themselves customers of platforms like NUMU's.
LLC «NO NAME SOFTWARE FZCO»
Dubai Silicon Oasis · DDP · Building A1
Founded 2014 · 11+ years in production
Beyond the Dubai headquarters, NUMU operates development and customer-support centers across four cities — staffed by senior engineers, solution architects, analysts, and customer-success specialists.
Every platform we sell, we run. There's no "advisory only" model — if it doesn't survive contact with real operations, we don't put our name on it.
KPIs and ROI are agreed up-front and traced back to the captured signal. The work is defensible for ops, finance, and audit — by design.
POS, ERP, BI, planogram, CRM, HRIS, government systems. We integrate, we don't ask you to rip-and-replace what already works.
Discovery, scoping, and architecture are run by senior people. We don't pitch with partners and deliver with juniors.
A working session with our team to understand what you're trying to change — and outline the shortest, most accountable path to deployment.