From "surveillance" to a self-driven service-quality culture.
At Philip Morris International, the Frontline Engagement Program runs as the cultural layer on top of NUMU Frontline AI. Each employee submits four self-selected "Wow Contacts" per month — alongside random samples for fairness — and threshold-based bonuses reward consistently strong scores. The result: staff started requesting badges themselves, treating the program as opportunity rather than control.
- Unified QoS score across 3,000+ frontline employees.
- Best-practice library and live brief assembled from real interactions.
- "Wow Contacts" engagement program with score-tied rewards.