From manual mystery-shopper audits to a measurable, AI-powered coaching system.
Philip Morris International replaced fragmented mystery-shopper programs and field audits with NUMU's voice and video analytics platform. The system listens to in-store interactions, scores them against a unified Quality-of-Service standard, and converts each contact into a coaching opportunity — without adding manual review work. The result: service quality became a daily practice, not a quarterly event.
- Unified Quality of Service Score (0–100) replacing fragmented checklists.
- Best-practice library and "live brief" assembled from real interactions.
- Incentive program tied directly to evidence-based scores.