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Retail · 04

Wallet Pass Engagement Platform.

Drive engagement. Build loyalty. Increase sales.

A digital wallet platform that helps brands engage consumers with seamless pass delivery to Apple Wallet and Google Wallet, real-time promotions, and personalized experiences — replacing paper coupons and email blasts with always-on engagement.

Book a Wallet Pass demo Request pricing
Available now Retail networks Loyalty programs Apple & Google Wallet
2.5×
Higher redemption rate
90%+
Pass delivery success
+30%
Customer engagement
+25%
Customer retention
Lower
Campaign costs
What it does

Always-on engagement in the customer's wallet.

Wallet Pass Engagement combines digital pass distribution, real-time campaign management, and personalized segmentation — turning promotions, loyalty cards and event tickets into a continuous engagement channel.

Capability · 01
Apple Wallet & Google Wallet distribution

One-tap save from email, SMS, web, QR, NFC, or in-app. Passes installed and ready in seconds, no app download required.

Capability · 02
Real-time campaign management

Update offers, expiry dates, balances, or layouts after the pass is already on the customer's phone. Instant push to the lock screen.

Capability · 03
Personalized offers & segmentation

Rules-based and AI-driven segmentation. Different offers, layouts, and messages for different customer cohorts — from one engine.

Capability · 04
Live tracking & analytics

Distribution, install, retain, redeem — every step measured. Compare campaigns, segments, and channels with built-in dashboards.

Capability · 05
CRM & loyalty integration

Bi-directional sync with your loyalty engine, CRM, and CDP. Pass becomes a first-class channel alongside email, SMS, and in-app.

Capability · 06
Multi-language & multi-brand templates

Manage many brands, regions, and languages from one platform — with brand-safe templates and per-region compliance.

How it works

Four steps, continuous loop.

01 / Create
Design pass & campaign.

Brand-safe templates with editable fields. Set offer, expiry, location triggers, and segmentation rules in minutes.

02 / Distribute
One-tap save anywhere.

Email, SMS, web link, QR, NFC, in-app. Customers add to Apple or Google Wallet in seconds — no app required.

03 / Engage
Update live, push to lock screen.

Change offers, balances, or expiry post-install — with location-triggered notifications that arrive on the lock screen.

04 / Measure
Install, retain, redeem.

Every cohort, campaign, and channel measured in one dashboard — with CRM/CDP write-back for loyalty programs.

Inside the platform

One admin console runs the whole program.

Built and hardened on a live multi-region loyalty deployment. Every module below ships with the platform — not as a custom add-on.

Command Center

Live network overview: the member funnel from issued to active, a real-time event stream, and a world view of installs, visits, and redemptions as they happen.

Member 360

A full profile for every member: tier, visit and purchase history, RFM score, churn risk, and a suggested next-best-action — for one member or a whole cohort.

Pass Studio

No-code designer for Apple and Google Wallet cards — layout, fields, colors, barcodes. Preview both platforms side by side; design updates push to passes already installed.

Campaigns & notifications

Send now, schedule, or geo-trigger near selected stores. Build audiences by tier, region, RFM, churn risk, or inactivity — with a live reach estimate and lock-screen preview before launch.

Locations & geofencing

The store network on a live map with per-location performance — plus geofence triggers, so the right offer reaches the customer when they're near the right door.

Loyalty engine

Tiers, points, and a reward catalog with flexible earn/redeem rules — or bi-directional sync with the loyalty engine and CDP you already run.

Scanner app

Turns any phone into a POS companion: scan the pass QR, confirm the visit, register a purchase, redeem a reward. PIN-secured, no extra hardware.

Insights & AI assistant

Retention cohorts, seasonality, and regional comparisons — plus a natural-language assistant: ask which region grew fastest last quarter and get the chart, not a ticket.

Omnichannel join flows

Acquisition from the website, in-store QR, and campaigns — each join carries source attribution, so you know which channel actually fills the program.

Challenge · Solution · Results

The shift, in one frame.

Challenge

Why traditional promotions and paper coupons underperform.

  • Low engagement with traditional promotions and paper coupons
  • High distribution costs and limited reach
  • Limited visibility into campaign performance and ROI
  • Lack of personalized and timely customer communication
  • Hard to update offers once they've been sent
Our solution

Wallet Pass Engagement Platform — passes that stay alive on the customer's phone.

  • Digital wallet pass distribution (Apple, Google)
  • Real-time campaign management and updates
  • Personalized offers and segmentation
  • Live tracking and analytics
  • CRM & loyalty integration
Results

Measured across deployments with brands and retail networks.

  • 2.5× higher redemption rate
  • 90%+ pass delivery success
  • +30% customer engagement
  • +25% customer retention
  • Lower campaign costs vs. print
Integration

Connects to your loyalty, CRM, and POS.

Wallet Pass Engagement ships with reference connectors for the customer-data and execution systems you already run — making passes a first-class channel alongside email, SMS, and in-app.

Apple Wallet Google Wallet CRM (Salesforce, HubSpot) Loyalty engines CDP POS Email / SMS providers BI / analytics
// time-to-first-pass First campaign live in 2–3 weeks
Featured outcome

From email coupons to always-on wallet engagement.

Multi-brand retail group · loyalty modernization

A wallet-first engagement layer across brands and geographies.

A multi-brand retail group replaced fragmented email promotions and paper loyalty cards with the NUMU Wallet Pass platform. Customers added passes from email, SMS, in-store QR, and in-app — and stayed connected through real-time offer updates pushed to their lock screen. Marketing regained visibility, finance saw the campaign cost line drop.

  • One platform across multiple brands and geographies.
  • Pass updates after install — change offer, balance, or expiry live.
  • Bi-directional sync with loyalty engine and CDP.
Read full case Discuss your loyalty program
Adjacent platforms

Often deployed alongside Wallet Pass.

Retail · 03

Pricing Automation Platform

Push promo prices and personalized offers from one engine — pricing and engagement, end to end.

Read product
Retail · 06

Frontline Engagement Program

Make sure frontline teams know and pitch the active wallet campaigns. Service quality and offer awareness, one loop.

Read product
Retail · 01

NUMU Frontline AI Mystery Shopping

Voice and video analytics for service quality — the human side of the same retail operating layer.

Open cx.numuhq.com
Engagement & pricing

Three ways to deploy Wallet Pass.

Pricing for NUMU Wallet Pass Engagement is custom and scope-driven — tied to active pass volume, brand/region count, and integrations in scope. Shared in writing after a discovery session.

01 / Discovery Complimentary

Wallet engagement fit session.

Format 60–90 min · remote or on-site

Map your current loyalty and promo flow against a wallet-first engagement layer.

  • Current channel mix and program review
  • Reference walkthrough with a comparable brand
  • Quick-start campaign plan
Book scoping
02 / Pilot Most common

First-campaign pilot.

Timeline 2–6 weeks · one brand, one campaign

First production campaign live with measurable redemption outcomes before scaling.

  • One brand, one campaign in scope
  • Loyalty + CRM integration
  • Segmentation and update rules configured
  • Fixed-fee pilot, no lock-in
Request pilot pricing
03 / Rollout Multi-year

Multi-brand, multi-region.

Timeline 3–6 months to full · ongoing

Wallet engagement as a continuous channel across your full portfolio.

  • Multi-brand & multi-region scope
  • Annual platform license + services
  • Joint roadmap for new features
  • Dedicated engagement customer success
Request rollout pricing
// pricing Custom, scope-driven · shared in writing after discovery · NDA on request
Working with NUMU

Make customer engagement always-on.

A working session with our retail team to map your loyalty and promo flow against the wallet engagement layer — and outline the shortest path from first campaign to full multi-brand engagement.

Book a Wallet Pass demo Request pricing