Headquarters
Dubai · United Arab Emirates
LLC «NO NAME SOFTWARE FZCO»
Dubai Silicon Oasis · DDP · Building A1
Founded 2014 · 11+ years in production
Global presence
Dubai as home base.
Production in 50+ countries.
NUMU Group is headquartered in Dubai and operates its platforms in production for enterprises across the Middle East, the CIS, Europe and beyond — 100,000+ points of sale and 3,000+ frontline employees on the platform, supported from four development centers.
50+
Countries served
100K+
Points of sale
3,000+
Frontline staff on platform
4
Development centers
UTC+1 → UTC+9
Time zones covered
Base of operations
One headquarters, four delivery centers.
Development & support
Four cities, one delivery team.
Beyond the Dubai headquarters, NUMU operates development and customer-support centers across four cities — senior engineers, solution architects, analysts and customer-success specialists working as one team rather than as regional silos.
Coverage ·
UTC+1 → UTC+9
Where the platforms run
Four regions, one operating layer.
The same platforms run everywhere — what changes is the retail reality around them: store formats, distributor structures, languages on the shop floor, and the rules data has to live by.
01 / Middle East & GCC
United Arab Emirates · Saudi Arabia · Qatar
Home region. The Dubai headquarters sits inside the market it serves — luxury and premium retail across the GCC, FMCG and tobacco operators running multi-country portfolios, and retail networks across MENA. Multilingual shop floors are the norm, not an edge case.
02 / CIS & Caucasus
Retail networks and multi-brand distributors
Retail networks and distributor structures across the CIS, including wallet-first loyalty programs deployed across brands and geographies. Deep experience with markets where distribution is fragmented and field teams carry the execution.
03 / Europe
Luxury and premium retail across the EU
Flagship, franchise and travel-retail environments where service quality is the product. European deployments run under the data-protection expectations of the region, with deployment models agreed before a single visit is recorded.
04 / Americas
North and South America
Coverage for multi-country brand portfolios whose footprint reaches across the Atlantic, delivered from the same team and the same platforms rather than a separate regional stack.
Entering a new market
The same three steps, anywhere.
01 / Scoping
Fit session with a senior person.
We map the market's retail structure, the systems already in place, and whether the platform genuinely fits — before anyone signs anything.
02 / Pilot
Limited scope, real stores.
One team, one region, a fixed window. Dictionaries and checklists are tuned to the local portfolio and calibrated with your own trainers.
03 / Rollout
Network deployment.
Scale-up plan, integrations with the systems the market already runs on, and support in the time zone where the stores are.
Talk to us
Tell us which market you are opening.
A senior person answers on day one — not a form-routing queue.