NUMU Group is the operating brand of LLC «NO NAME SOFTWARE FZCO», a Dubai-registered company building and running AI platforms for retail execution and customer experience. This page is for investors, partners and analysts who want to understand how the company is put together before a conversation starts.
Retailers and brands have instrumented almost everything — supply, pricing, media, e-commerce. What still runs on sampling and memory is what happens in the store and on the call: whether the shelf matched the plan, whether the price held, whether the conversation was any good. That gap is where budget leaks and where AI now has something real to do.
Speech and vision models became accurate and cheap enough to run continuously rather than on a sample. The constraint moved from research to operations — which is where an eleven-year engineering group has the advantage.
Every platform we sell, we operate. There is no advisory-only line of business. That makes the company harder to build and much harder to displace once a network is deployed.
Shelf compliance, pricing, wallet engagement, field intelligence and CX analytics sit on shared infrastructure. Each new market buys a product and lands on the same operating layer.
Six platforms sold to enterprises and deployed across their networks — shelf compliance and price intelligence, pricing automation, wallet engagement, field intelligence, frontline coaching and customer-experience analytics. Enterprise contracts, multi-year deployments, expansion by network rather than by seat.
Custom software, AI-native products and process agents, delivered by senior teams. This line funds capability, keeps the group close to real operational problems, and regularly turns into the next product.
The strongest evidence we can publish is not a number — it is who keeps the systems running and for how long.
FMCG and tobacco operators, retail networks across MENA and the CIS, luxury and premium retail in the GCC and EU. Philip Morris International is public; the rest are named after discovery.
Platforms run without daily babysitting across 100,000+ points of sale. Uptime, support and rollout are ours, not a partner's — which is what makes references worth calling.
Consultants, solution architects, analysts and engineers across four development and support centers, covering UTC+1 to UTC+9 from the Dubai headquarters.
NUMU Group is backed by a VC fund and angel investors from Japan, the USA, the UK, Germany, Taiwan, Australia and Belgium. Several of them run businesses that are themselves customers of platforms like ours — the capital came with operating judgement attached.
LLC «NO NAME SOFTWARE FZCO», registered in Dubai Silicon Oasis, UAE. Intellectual property, customer contracts and the engineering group sit inside the operating company — there is no holding maze to unwind before a transaction.
We don't publish financials, client lists or contract terms. Enterprise customers expect that discretion, and so do we. What we do is open the room properly once there is a reason to.
Thirty minutes with someone who runs the business, not an associate reading a deck. We explain the model, you tell us what you invest in.
Business model, customer structure, delivery economics and roadmap — shared directly once an NDA is in place.
Customer references, a walkthrough of live deployments, and access to the technical and legal record. We would rather be checked than described.
Investment funds, strategic partners and analysts are welcome to get in touch. Please say who you are and what you invest in — it makes the first call useful for both sides.
This page is published for information only. It is not an offer to sell or a solicitation of an offer to buy any security or investment, and it does not form part of any contract or commitment. NUMU Group is a privately held company; any discussion of investment takes place directly and under a confidentiality agreement.