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NUMU Group · Strategy, technology and AI

AI Solutions
for Modern Operations.

Building AI-powered platforms for retail, smart cities, and consumer productivity — the operating layer that turns daily operations into measurable performance.

Founded
11+ years
HQ
Dubai · UAE
Team
100+ specialists
In production
100K+ points of sale
11+
Years in production
50+
Countries served
100K+
Points of sale
3,000+
Frontline staff on platform
4
Development centers
Used in production by
// NDA · names available after discovery
FMCG & tobacco operators
Multi-country
Retail networks
MENA · CIS
Luxury & premium
GCC · EU
Government agencies
MENA
Transport authorities
GCC
Multi-brand distributors
Regional
What we build

Three directions, one operating layer.

NUMU Group operates across retail, smart cities, and consumer productivity. Each direction shares the same engineering DNA — production AI, measurable outcomes, and platforms designed to run unattended, not pitch decks.

01 · Retail & Frontline

Retail Intelligence Platform.

Shelf compliance, price intelligence, frontline AI coaching, wallet engagement — a portfolio of six platforms used by retail networks, brands, and luxury operators to make in-store execution as measurable as e-commerce.

96%
Shelf compliance
3–7%
Sales uplift
02 · Smart City & Mobility

Smart City & Mobility Platforms.

Administrative enforcement, intelligent transport, smart parking, weigh-in-motion, bridge protection, traffic analytics — the digital infrastructure that lets cities and agencies run safer, fairer, and more efficient operations.

40%+
Faster case resolution
90%+
Bridge impacts prevented
How NUMU works

The operating layer in four steps.

Whether shipped as a platform or built as custom engineering, every NUMU system follows the same architecture — capture the real signal, understand it with AI, act through workflows, and measure the change.

01 / Capture
From the real world, not the spreadsheet.

Audio badges, fixed cameras, mobile checks, weigh-in-motion sensors, ALPR, POS feeds — production-grade capture across retail and infrastructure.

02 / Understand
AI that turns signal into decisions.

Voice and video analytics, computer vision, anomaly detection, scoring against business standards — models trained on real operational data.

03 / Act
Automation that closes the loop.

Alerts, tasks, enforcement actions, coaching nudges, payment and permit flows — integrated with existing systems so action follows insight.

04 / Measure
KPIs, audit trail, ROI.

Every outcome is tied back to the captured signal. Role-based dashboards and audit logs make the platform defensible for ops, finance, and compliance.

Featured case

A continuous coaching loop for 3,000+ frontline employees.

Philip Morris International · NUMU Frontline AI · cx.numuhq.com

From manual mystery-shopper audits to a measurable, AI-powered coaching system.

Philip Morris International replaced fragmented mystery-shopper programs and field audits with NUMU's voice and video analytics platform. The system listens to in-store interactions, scores them against a unified Quality-of-Service standard, and converts each contact into a coaching opportunity — without adding manual review work.

  • Unified Quality of Service Score (0–100) replacing fragmented checklists.
  • Best-practice library and "live brief" assembled from real interactions.
  • Incentive program tied directly to evidence-based scores.
Product universe

Sixteen platforms and services, one operating layer.

Each NUMU product is a deployable platform — not a slide. Below is the full catalogue, grouped by direction. Click through for capabilities, metrics, and integration notes.

01
Retail & Frontline
Operational performance for retail networks, brands, and luxury operators.
Retail · 01

NUMU Frontline AI Mystery Shopping

AI voice and video insights for service quality and continuous coaching, used by 3,000+ frontline staff. Hosted at cx.numuhq.com.

Open cx.numuhq.com
Retail · 02

Shelf Compliance & Price Intelligence

Monitor shelf execution and price compliance in real time. Photo-based verification, automated tasks, and audit-ready reports.

Read product
Retail · 03

Pricing Automation Platform

Centralize pricing operations, enforce rules across channels, and push updates in minutes — protecting margins with full audit trail.

Read product
Retail · 04

Wallet Pass Engagement Platform

Reach customers in Apple Wallet and Google Wallet with personalized, real-time campaigns and measurable loyalty programs.

Read product
Retail · 05

Field Intelligence Platform

Real-time visibility into field-team activity. Photo verification, geo-located tasks, and a single source of truth for execution.

Read product
Retail · 06

Frontline Engagement Program

Convert quality data into coaching, motivation, and rewards — turning service quality from a checklist into a culture.

Read product
02
Smart City & Mobility
Digital infrastructure for cities, agencies, and operators of regulated systems.
Smart City · 01

Administrative Enforcement Platform

End-to-end violation lifecycle — from automated capture through adjudication and digital payment. 95%+ paperless operations.

Read product
Smart City · 02

Bridge & Restricted Route Protection

Prevent over-height, over-weight, and unauthorized vehicles from entering vulnerable infrastructure and restricted routes.

Read product
Smart City · 03

Intelligent Transport Management

Connect people, vehicles, and infrastructure for safer, more efficient mobility at scale — incident response, routing, and analytics in one platform.

Read product
Smart City · 04

Smart Parking Management

Real-time availability, dynamic pricing, contactless payments, and automated enforcement — optimized for cities and private operators.

Read product
Smart City · 05

Traffic Flow Monitoring & Analytics

AI-driven analytics on cameras, sensors, and probe data. Incident detection, congestion prediction, and adaptive signal optimization.

Read product
Smart City · 06

Weigh-in-Motion & Dimension Control

Capture vehicle weight and dimensions at highway speeds. Industry-grade WIM sensors, ALPR, and centralized violation management.

Read product
03
Services & Custom AI
When platforms aren't enough — custom engineering for enterprises and governments.
Services · 01

Custom software development

End-to-end product engineering: discovery, architecture, build, and operate. Delivered by senior cross-functional teams.

Engagement model
Services · 02

AI-native digital products

Greenfield products built around AI from day one — not retrofitted. Evaluation, scoping, and rapid productization.

Engagement model
Services · 03

AI agents for business processes

Workflow agents that handle structured operations across CRM, ERP, and core systems — with human handoffs where they matter.

Engagement model
Services · 04

AI agents for government & cities

Compliance-grade agents for permits, enforcement, citizen services, and inter-agency processes. Role-based access and full audit trail.

Engagement model
Industries

Where NUMU runs in production.

Our platforms are deployed across regulated and operationally complex industries — from retail networks in 50+ countries to government agencies running enforcement and mobility infrastructure at city scale.

NUMU Group

A senior team, eleven years in.

NUMU Group is the operating brand of LLC «NO NAME SOFTWARE FZCO», headquartered in Dubai. For more than eleven years we have been designing, building, and operating digital ecosystems for enterprises and public-sector organizations — with development and customer-support centers across four cities.

The team is built of consultants, solution architects, analysts, engineers, and developers — one hundred plus specialists who ship to production and stand behind it.

11+
Years in production
4
Cities · dev centers
100+
Specialists
// legal LLC «NO NAME SOFTWARE FZCO» · Dubai Silicon Oasis, DDP, Building A1
Engagement & pricing

Three ways to start working with us.

From a complimentary scoping session to a multi-year program. Pricing is custom, scope-driven, and shared in writing after discovery — typically tied to network size, geographies, and the platforms in scope.

01 / Discovery Complimentary

Scoping & fit session.

Format 60–90 min · remote or on-site

A working session with our team to understand your operation and map it against the platform.

  • Use-case mapping with your operations team
  • Reference walkthroughs from comparable deployments
  • High-level scope draft and clear next steps
03 / Rollout Multi-year

Network deployment.

Timeline 3–6 months to full · ongoing

Full network deployment with continuous operation, support, and platform evolution as your operating layer matures.

  • Network-wide or multi-country scope
  • Annual platform license + services
  • Roadmap input and joint development
  • Dedicated customer success
// pricing Custom, scope-driven · shared in writing after discovery · NDA on request
Working with NUMU

Move from operational chaos to measurable performance.

A working session with our team to map your operation against a NUMU platform — and outline the shortest path to deployment. Available in English, with engagements ranging from a single pilot to multi-year platform programs.